The Web is full of horrific small business websites, and not just one’s that are badly designed. There are several other elements (besides looks) that make your website customer-friendly and a website that stimulate them to actually do business with you. From thorough up-to-date contact information to customer testimonials, here are the essentials that every [...]
Marketing a Small Business In The Digital Economy
First and foremost, put your URL (or website address) on all of your organization’s correspondence. That includes business cards, stationery, posters, flyers, e-mail headers, or footers and any other advertisement activity. Remember, you never know who may read or run across information about your company. Make sure they have the ability to reach you. Second, [...]
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